📦 Business Plan: Instant Tea Cups (Fixed Tea at Base)

🎯 Business Idea:

Manufacture or import disposable cups with ready-to-drink tea concentrate at the bottom. Customers simply add hot water and drink instantly — no boiling, tea bags, or milk needed. Marketed under your own brand for wholesale distribution, events, offices, and retail.


1. 🏭 Procurement Strategy

Option A: Local Manufacturing (India)

  • Partner with paper cup manufacturers and tea premix suppliers.

  • Fix tea concentrate (powder or paste) at the base with food-grade adhesive.

  • Use heat-sealed lids for packaging.

Procurement Cost Breakdown (Per Cup):

Component Cost (₹)
Paper Cup (custom) 2.00
Tea Concentrate (mix) 3.00
Sealing & Packaging 1.00
Label/Branding Print 1.00
Labor & Misc. 0.50
Total 7.50

Option B: Import from China (Alibaba)

  • Product ready-made with tea fixed inside.

  • MOQ typically 10,000–50,000 cups.

  • Brand customization possible.

Import Cost Estimate (Per Cup):

Component Cost (₹)
Product Price (FOB) 4.50
Shipping (bulk ocean) 1.50
Import Duty & GST (~25%) 1.25
Misc. + Clearance 0.75
Total Landed Cost 8.00

Note: May reduce to ₹6.50–₹7.00 per cup in larger volumes (1 lakh+).

2. 🏷️ Selling & Revenue Model

🎯 Wholesale Selling Price: ₹15 per cup

Target Buyers:

  • Retailers & Kirana shops

  • Cafes, canteens, and tea stalls

  • Offices and co-working spaces

  • Events, catering services

  • Travel & transport hubs

Profit Margin (per cup):

Details Local (₹) Import (₹)
Selling Price 15.00 15.00
Cost per Cup 7.50 8.00
Profit per Cup 7.50 7.00

3. 📈 Sales & Marketing Strategy

Branding:

  • Brand Name: Short, catchy, and Indian-themed.

  • Packaging: Printed logo on cup + flavor tag (e.g., Masala / Ginger / Cardamom).

Promotion:

  • Short demo videos on social media (reels/YouTube Shorts).

  • Display samples in Kirana stores and bus stations.

  • Offer starter packs for distributors (e.g., 100-cup trial box).

  • Bundle for corporate gifting (custom printed box of 6 or 10 cups).

Distribution:

  • Tie-ups with wholesalers in tier 2/3 cities.

  • Sell on eCommerce platforms (Amazon, Flipkart, IndiaMART).

  • Cold calling or WhatsApp catalog to café and bakery owners.

4. 🔢 Monthly Projection (Example for 10,000 Cups)

Item Local (₹) Import (₹)
Revenue (at ₹15/cup) 1,50,000 1,50,000
Procurement (₹7.5–8/cup) 75,000 80,000
Packaging + Logistics 10,000 10,000
Marketing & Samples 5,000 5,000
Net Profit (approx.) ₹60,000 ₹55,000

5. 📌 Next Steps

  1. Brand Naming & Logo – Choose a market-friendly name.

  2. Source Locally – Find paper cup manufacturers + tea mix suppliers.

  3. Alibaba Import Option – Contact 3–4 sellers for quote, branding, and shipping.

  4. Create Demo Videos – For reels/YouTube/WhatsApp marketing.

  5. Register Your Brand – Trademark, FSSAI registration if selling food product.

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