THE 7Ps BUSINESS AUDIT FRAMEWORK
THE 7Ps BUSINESS AUDIT FRAMEWORK Score each category from 1–10. A score below 7 indicates an area that needs improvement. 1. PRODUCT Ask Yourself: □ Does my product solve a real problem? □ Is it better than alternatives? □ Would customers recommend it? □ Does it have a clear USP? □ Does it deliver consistent quality? Score: ____ /10 2. PRICE Ask Yourself: □ Is my pricing aligned with customer value? □ Can I justify my price confidently? □ Is pricing competitive? □ Are customers resisting because of price? □ Do customers understand the value? Score: ____ /10 3. PLACE Ask Yourself: □ Am I selling where my customers already are? □ Is my business easy to find? □ Do customers know how to buy from me? □ Am I present on the right platforms? □ Is my distribution efficient? Score: ____ /10 4. PROMOTION Ask Yourself: □ Do new customers discover me regularly? □ Am I posting consistently? □ Am I using multiple marketing channels? □ Do I generate word-of-mo...
