Business Plan for Shirataki Rice Production & Sales in India

1. Business Overview:

Shirataki rice is a low-calorie, low-carb rice alternative made from konjac plant flour. It is highly popular among health-conscious consumers, diabetics, and people following keto diets. Given India’s growing health food market, introducing Shirataki rice can be a profitable venture.

2. Market Opportunity

• Rising demand for low-carb and keto-friendly foods.

• Increasing diabetic population (100+ million cases in India).

• Growing health and fitness trends among urban consumers.

• Lack of strong competition in India for Shirataki rice.

3. Business Model

Production Process:

1. Sourcing Konjac Flour (from China, Japan, or growing locally).

2. Mixing with water & food-grade calcium hydroxide to form a gel.

3. Shaping into rice-like grains and packaging.

Sales Channels:

• Direct-to-Consumer (D2C): Website & social media (Instagram, Facebook).

• E-commerce: Amazon, Flipkart, BigBasket, Jiomart.

• Retail Distribution: Organic stores, supermarkets, diabetic care stores.

• B2B Sales: Supplying to health-conscious restaurants, diet meal services, and fitness centers.

4. Investment Breakdown (For Small-Scale Unit)

Expense Item	Cost (INR)
Land & Setup (Rent/Lease)	₹3,00,000
Machinery (Mixers, Molding, Drying, Packaging)	₹6,00,000
Raw Materials (Konjac Flour, Packing)	₹2,00,000
Packaging & Branding	₹1,50,000
Marketing (Ads, Social Media)	₹1,50,000
Licensing & Compliance	₹50,000
Miscellaneous & Working Capital	₹1,50,000
Total Investment	₹16,00,000

5. Pricing & Profitability

• Cost per 200g pack: ₹60 (including raw materials, labor, packaging, etc.).

• Selling Price per 200g pack: ₹150 (70% margin).

• Profit per pack: ₹90.

6. Monthly Profit Projection

Sales Volume (Packs)	Revenue (INR)	Cost (INR)	Profit (INR)
5,000 packs	₹7,50,000	₹3,00,000	₹4,50,000
10,000 packs	₹15,00,000	₹6,00,000	₹9,00,000

With steady sales growth, the business can generate over ₹10 lakh monthly profit within a year.

7. Growth Plan

• Expand to metro cities and tier-2 towns via distributors.

• Develop different varieties (flavored Shirataki rice, ready-to-cook meal packs).

• Partner with health influencers for brand promotion.

• Explore export opportunities to health-conscious markets (UAE, USA, Europe).

8. Conclusion

Shirataki rice production in India is a high-potential, low-competition business with strong profitability. With an initial investment of ₹16 lakh, this business can generate significant revenue, especially through online and health-focused distribution.