THE 7Ps BUSINESS AUDIT FRAMEWORK

 THE 7Ps BUSINESS AUDIT FRAMEWORK

Score each category from 1–10.

A score below 7 indicates an area that needs improvement.

1. PRODUCT

Ask Yourself:

□ Does my product solve a real problem?

□ Is it better than alternatives?

□ Would customers recommend it?

□ Does it have a clear USP?

□ Does it deliver consistent quality?

Score: ____ /10

2. PRICE

Ask Yourself:

□ Is my pricing aligned with customer value?

□ Can I justify my price confidently?

□ Is pricing competitive?

□ Are customers resisting because of price?

□ Do customers understand the value?

Score: ____ /10

3. PLACE

Ask Yourself:

□ Am I selling where my customers already are?

□ Is my business easy to find?

□ Do customers know how to buy from me?

□ Am I present on the right platforms?

□ Is my distribution efficient?

Score: ____ /10

4. PROMOTION

Ask Yourself:

□ Do new customers discover me regularly?

□ Am I posting consistently?

□ Am I using multiple marketing channels?

□ Do I generate word-of-mouth referrals?

□ Does my content build trust?

Score: ____ /10

5. PEOPLE

Ask Yourself:

□ Do customers enjoy interacting with my business?

□ Are employees trained properly?

□ Do customers receive quick responses?

□ Are customers treated respectfully?

□ Do customers return because of experience?

Score: ____ /10

6. PROCESS

Ask Yourself:

□ Is buying from me easy?

□ Can customers understand the process quickly?

□ Is ordering simple?

□ Are payments smooth?

□ Is delivery/service reliable?

Score: ____ /10

7. PHYSICAL EVIDENCE

Ask Yourself:

□ Does my brand look trustworthy?

□ Is my packaging professional?

□ Do I display customer reviews?

□ Do I show certifications or proof?

□ Does my business appear premium and reliable?

Score: ____ /10

TOTAL SCORE

Product: _____

Price: _____

Place: _____

Promotion: _____

People: _____

Process: _____

Physical Evidence: _____

TOTAL: _____ /70

RESULT

60–70
Excellent. Focus on scaling.

50–59
Strong foundation. Improve weak areas.

40–49
Growth is being limited by one or more weak Ps.

Below 40
Major improvements required before scaling.

Remember:

Marketing success isn’t about mastering one P.

It’s about making all 7 Ps work together.