🍦 Mini Ice Cream Pops Business Plan (India 2025)

Mini Ice Cream Pops are bite-sized popsicles in fun flavors and creative shapes — perfect for kids, teens, and party-goers.

Think of it as the “Lays of the Ice Cream World” — small, irresistible, and priced low for high-volume sales.

Each pop delivers taste, fun, and variety — turning a simple ice cream into a shareable, viral experience.

Target Market

• School & college students
• Young adults (18–35 years)
• Parents with kids
• Party planners & event organizers

💰 Pricing & Profitability (INR)

Product Type	Size	Selling Price (MRP)	Cost per Unit	Profit per Unit
Single Pop	20 ml	₹15	₹6–₹8	₹7–₹9
Box of 6 Pops	-	₹80	₹35–₹40	₹40–₹45
Party Pack (12 Pops)	-	₹150	₹70–₹80	₹70–₹80

🍨 Product Variants

Flavours:

Chocolate Fudge, Mango Tango, Strawberry Cream, Paan Blast, Choco Chili

Shapes:

Star, Heart, Rocket, Dinosaur, Emoji

Add-ons:

Nuts, Sprinkles, Choco Dip (+₹5 extra)

🏭 Manufacturing Setup

Initial Investment: ₹3–4 Lakhs

Includes:

• Mini cold storage/freezer unit
• Ice cream moulds & popsicle-making machine
• Packaging setup (custom wraps, boxes)
• Raw materials (milk, flavors, stabilizers, sugar, etc.)

🛒 Sales Channels

1. Retail Kiosks – Outside schools, parks, and malls
2. Food Trucks – Flexible, low-investment mobile model
3. Party/Event Tie-ups – Birthday packs & catering orders
4. Online Delivery – Swiggy, Zomato, & Instagram DM orders
5. Franchise Model – Expansion after proof of concept

📢 Marketing Strategy

• Reels & Shorts – Showcase fun shapes, reactions, and “first bites”
• Giveaways – “Guess the flavour” or “Design your pop” challenges
• Sampling Drives – School fests & college events
• Influencer Collabs – Partner with local food vloggers
• Theme Days – “Dino Pop Day”, “Heart Pop Valentine Offer”

💸 Monthly Expense Estimate

Item	Approx. Cost (INR)
Ingredients	₹25,000
Packaging	₹10,000
Staff (2 people)	₹24,000
Rent (kiosk/storage)	₹10,000
Marketing	₹5,000
Electricity & Misc.	₹6,000
Total	₹80,000/month

📊 Revenue Projection

Assumptions:

• Selling 200 pops/day @ ₹15 = ₹3,000/day
• Monthly kiosk sales ≈ ₹90,000
• Event packs + box sales + delivery ≈ ₹30,000–₹60,000

➡️ Total Monthly Revenue: ₹1.2–1.5 Lakhs

➡️ Net Profit: ₹35,000–₹55,000 (initial phase)

🚀 Growth Plan

• Launch DIY Pop Kits (Make-at-home fun packs)
• Introduce Festive & Limited Edition Flavours
• Expand via Micro-Franchise Model in metro cities
• Partner with Kirana Stores for cold-chain stocking