🟢 Business Plan: Matcha Tea Retail Brand


1. Business Idea

Import high-quality Matcha Tea at wholesale price, repack it into smaller branded packs (50g / 100g), and sell through online marketplaces (Amazon, Flipkart), D2C website, Instagram, and offline organic stores.


2. Market Opportunity

  • Global Matcha Tea market size: $3+ Billion (2025 forecast)
  • Demand drivers: 🌱 Health-conscious consumers, 🌍 Global wellness trend, ☕ Cafés using Matcha in lattes & desserts.
  • Current India retail price: ₹8,000–₹12,000 per kilo (₹400–₹600 for 50g pack).


3. Investment Breakdown (Small-Scale Start)


Expense

Approx. Cost (INR)

Notes

Import & Purchase (5 kg)

₹12,000

Avg ₹2,400/kg (Chinese culinary-grade)

Shipping + Customs + FSSAI

₹6,000

Depends on method

Packaging (100 packs of 50g)

₹3,000

₹30 per pack premium pouch/tin

Branding & Label Design

₹2,500

Logo, stickers, design

Marketing (Instagram Ads + Influencers)

₹5,000

Starting stage

Total Initial Investment = ~₹28,500


4. Revenue Model


  • 1 kg = 20 packs of 50g
  • 5 kg = 100 packs
  • Selling Price (50g pack) = ₹500 avg
  • Revenue (100 packs) = ₹50,000


👉 Profit after costs = ~₹20,000–₹22,000 per batch (70–80% margin)


5. Sales Channels


  1. E-commerce: Amazon, Flipkart, Meesho Global
  2. D2C Website: Shopify / WooCommerce (Instagram ads drive traffic)
  3. Offline Retail: Organic shops, gyms, yoga studios, cafés
  4. Social Media: Instagram Reels, YouTube Shorts – educating on health benefits & recipes.


6. Growth Strategy


  • Start with Chinese culinary-grade matcha (affordable, large volume).
  • Later introduce Japanese ceremonial-grade matcha (premium audience).
  • Expand to related products: Matcha latte premix, Matcha skincare packs, Matcha smoothies.


7. Risks & Challenges


  • Quality control: customers expect bright green, fine powder.
  • Licensing: FSSAI Import License required for scale-up.
  • Awareness: Indian buyers need education (why Matcha ≠ green tea).


8. Timeline

  • Month 1: Sourcing, branding, FSSAI application.
  • Month 2: Test sales on Instagram + Amazon.
  • Month 3–6: Scale with influencer marketing, expand to premium grade.


⚠️ Disclaimer:

This business plan is a sample blueprint created for educational purposes. Actual costs, profits, and legal requirements may vary depending on sourcing country, import duties, packaging quality, and marketing strategies. Please do your own research and consult a professional before investing.


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