🌸 Business Plan – Sangu Poo (Butterfly Pea) Tea Powder


1. 📌 Introduction




Sangu Poo (Clitoria ternatea), also called Butterfly Pea Flower, is a traditional herb widely used in Ayurveda, Siddha, and modern herbal teas. Its bright blue tea has gained international popularity for its anti-aging, memory-boosting, and stress-relieving benefits.


By sourcing flowers at low wholesale rates, processing them into powder, and branding them, entrepreneurs can create a profitable local and export business.


2. 📊 Market Potential

  • Domestic Demand: India’s herbal tea market is growing at 15–20% CAGR. Urban consumers prefer organic & wellness teas.
  • Export Demand: High in US, Europe, Middle East, Asia-Pacific (Amazon Global Selling, bulk export).
  • Target Customers: Health-conscious buyers, ayurvedic practitioners, organic stores, herbal cafés, online shoppers.


3. 🏭 Production Process


  1. Raw Material: Buy Sangu Poo flowers at ₹80–₹120 per kg (wholesale).
  2. Drying: Sun-dry or use a dehydrator. (5 kg fresh flowers ≈ 1 kg dried).
  3. Grinding: Fine powder using grinder + sieve.
  4. Packaging: Pack in 50g / 100g air-tight pouches or jars.
  5. Branding: Use attractive labels with FSSAI number, benefits, brewing instructions.


4. 💰 Investment & Costing


Initial Setup

  • Drying & grinding machine: ₹40,000 – ₹70,000
  • Packaging machine & materials: ₹50,000 – ₹80,000
  • Branding & licenses: ₹30,000 – ₹50,000

✅ Total Initial Setup: ~₹1.5 – ₹2.5 Lakhs


Recurring Costs

  • Raw flowers: ₹80/kg
  • Processing & labor
  • Packaging: ₹8–₹15 per 100g pouch


Selling Price

  • Domestic: ₹200–₹250 per 100g
  • Export: ₹400–₹600 per 100g (Amazon Global Selling or bulk export)

👉 Profit Margin: 50%–200%


5. 📑 Legal & Registrations


  • FSSAI License (Mandatory for food products).
  • GST Registration (for invoicing & B2B).
  • IEC Code (for exports).
  • Organic Certification (Optional) – adds premium value.


6. 📦 Sales & Distribution


Local Market


  • Organic stores, herbal shops, ayurvedic pharmacies
  • Direct sales to consumers (retail packs)
  • Farmers’ markets & wellness expos


Online Market

  • Amazon India, Flipkart, Meesho
  • Instagram & WhatsApp sales
  • Own Shopify / WooCommerce website


Export Market

  • Amazon Global Selling – easiest way to start exports
  • B2B platforms (Alibaba, IndiaMART, TradeIndia)
  • Tie-up with exporters in Chennai, Mumbai, Cochin


7. 📈 Revenue Projection (Small Scale Example)

  • Monthly raw flowers: 200 kg (₹16,000)
  • After drying → 40 kg powder
  • 40 kg = 400 packs (100g each)
  • Selling Price = ₹200 per pack = ₹80,000 revenue
  • Expenses ≈ ₹30,000
  • Profit ≈ ₹50,000 per month

👉 With exports, revenue can 2x–3x easily.


8. 🔮 Growth Opportunities


  • Expand into tea bags, ready-to-drink mixes, wellness blends (Sangupoo + Lemongrass, Tulsi, Hibiscus).
  • Enter cosmetics market (Sangupoo powder for skin & hair care).
  • Create export brand targeting premium herbal tea consumers abroad.


✅ Conclusion

Sangu Poo Tea Powder business is a low-investment, high-profit herbal business with huge local and international demand. With the right branding and online presence, even small entrepreneurs can scale to ₹1 Lakh+ monthly income.


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