How to Start a Beetroot Powder Export Business from India – Realistic & Profitable Plan for 2025

 

💡 Why Beetroot Powder?


Beetroot powder is in high demand globally for its:

  • Natural nitrate content (used in heart health & stamina products)

  • Use as a food colorant

  • Role in skincare (anti-inflammatory & antioxidant)

It’s a superfood that is used in:

  • Dietary supplements

  • Organic cosmetics

  • Natural food colorings

  • Energy blends & smoothies

🌍 Global Market Demand

In 2024, India exported beetroot powder to over 46 countries, with key buyers from:

  • USA 🇺🇸

  • Germany 🇩🇪

  • UAE 🇦🇪

  • UK 🇬🇧

  • Canada 🇨🇦

  • Singapore 🇸🇬

Organic and natural health products are a booming global niche — $220+ billion health supplement market in the US alone.


🏭 Option 1: Source Locally, Export

  • Buy quality beetroot powder at ₹180–₹250/kg from Indian manufacturers.

  • Repack under your brand or offer private labeling.

  • Export via B2B or Amazon Global Selling.

🏭 Option 2: Manufacture It

  • Buy fresh beets, dry (solar/electric dehydrators), grind to powder.

  • Cost of production: ₹120–₹180/kg.

  • Better control over quality, branding, and profits.

📦 Packaging

  • Use food-grade, moisture-proof pouches (100g to 1kg).

  • Include:

    • Ingredient list

    • Nutrition facts

    • “Made in India”

    • Organic/ISO/FSSAI labels (if applicable)

📑 Licenses & Registrations

  • ✅ FSSAI license

  • ✅ Import Export Code (IEC)

  • ✅ MSME/Udyam registration

  • ✅ GST registration

  • ✅ APEDA registration (optional but helpful)

  • ✅ Organic certification (for high-margin markets)

🚢 How to Export:

For Bulk B2B:

  • List on B2B platforms: Alibaba, IndiaMART (Global), ExportHub, Tradekey

  • Contact supplement/cosmetic companies

  • Ship samples via DHL/FedEx

  • Final orders go through freight forwarders (by sea/air)

For Retail via Amazon Global Selling:

  • Register for Amazon US/UK/Canada seller account

  • List your branded beetroot powder

  • Use Amazon FBA (Fulfillment by Amazon) to store and ship

💰 Realistic Profit Example:

Quantity100 kg
Local purchase₹200/kg = ₹20,000
Export selling₹900–₹1,200/kg
Gross revenue₹90,000 – ₹1,20,000
Other costs (packing, shipping, platform)₹25,000 – ₹30,000
Net profit₹40,000–₹60,000

📈 Growth Tips

  • Get organic certification → 2–3X price

  • Sell in smaller packs for higher margin (100g at ₹300)

  • Tie up with resellers abroad

  • Create a natural wellness brand (skin + health)

📥 How to Get Started

  1. Find 3–5 reliable beetroot powder suppliers on IndiaMART

  2. Get samples and test quality

  3. Register for IEC and FSSAI

  4. Create export packaging & brand

  5. List on Alibaba + build Instagram presence

  6. Offer sample exports via air cargo

  7. Collect buyer testimonials and scale up

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