📌 BUSINESS PLAN: Instant Pocket Coffee Sachet (Ice Coffee / Ready-Mix Coffee)
Product Example: Similar concept to PYRU Coffee Card 1️⃣ About the Business (Concept & Opportunity) This business focuses on manufacturing and selling single-serve instant coffee sachets that consumers can mix directly with cold water, ice, or milk to create café-style iced coffee anytime, anywhere. Unlike traditional instant coffee powders, this product is: Ready-to-use Pocket-friendly Travel-friendly Requires no brewing equipment Offers a consistent café-style taste Coffee consumption in India is changing rapidly. Urban youth increasingly prefer cold coffee, iced beverages, and café-style drinks—but affordability and convenience remain barriers. This product solves that demand gap. 2️⃣ Market Opportunity & Demand Trends The instant coffee market in India is growing steadily, supported by lifestyle changes and urbanization. The shift from traditional hot coffee to iced and flavored coffee is driven by café culture and social media influence. India’s insta...