SMART T-SHIRT BUSINESS PLAN (Problem-Solving Apparel Product – India Market)
SMART T-SHIRT BUSINESS PLAN (Problem-Solving Apparel Product – India Market) BUSINESS IDEA SUMMARY This business focuses on launching a smart-designed T-shirt for overweight and comfort-focused customers using a straight-cut / rectangle fit instead of traditional body-hugging designs. The product will be positioned as a problem-solving item rather than a normal fashion T-shirt. USP: A T-shirt that hides body shape while providing comfort and confidence. MARKET OPPORTUNITY (DATA-BASED) India’s plus-size and comfort-wear apparel market is growing at approximately 7–9% CAGR. More than 30% of urban adults in India fall under overweight or obese categories. Most brands focus on slim-fit and regular-fit clothing. There is limited availability of smart-fit, body-shape hiding T-shirts at affordable premium pricing. Target customers: Age group: 25–50 years Office workers Middle-aged men Plus-size buyers Online shoppers Market gap: Most brands sell size-based clothi...